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  • Who Is Edward M. Tauber?
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  • Ten Types of Extension
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  • Brand Extension Themes
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  • BE Launch Strategies
  • BE as Competitive Threat
  • Profile of Great BEs

Dr. Edward M. Tauber developed new product ideas that generate over a billion dollars in sales annually. Let him help you.

Some successful brand extension new product ideas he created

Clorox Disinfecting Wipes


Buitoni Refrigerated Pasta


Snickers Ice Cream Bars


Reese’s Peanut Butter 


Dole Refrigerated Fruit Juice Blends


Clorox Toilet Bowl Cleaner 


Gerber Good Start Infant Formula 


Buitoni Refrigerated Sauces for Pasta


Hershey Chocolate Milk


Clorox Toilet Bowl Drop-Ins


Dole Frozen Fruit Bars


Nestle’ Sweet Success


Clorox Clean-Up


Armor-All Car Wax


Indian Motorcycle Chief Vintage


Lawry’s Chicken Dipping Sauce

Learn more

Email: Ed@BrandExtension.org----------Phone: 760-899-4006

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