Contact Information for Brand Extension Research

Dr. Edward M. Tauber

Phone: 760-899-4006


Edward M. Tauber is President of Brand Extension Research. The company was started to provide consulting to companies that own well-known brand names that want to leverage them.

Two methods have been developed that result in new product ideas. One is a consumer research method used and perfected for over 30 years by BER. Using this approach, many new brand extensions were developed that today generate sales of over a billion dollars a year.

The second method uses a database of over 500 successful brand extensions identified by my company. Using this database, over 150 questions were generated that could identify potential new product ideas.

If you want to learn more and receive a proposal, contact Edward M. Tauber at the email or phone number provided.

Notice: Brand names and photographs of products on this website are used as examples. The companies are not necessarily current or former clients.